Marketing strategy has become one of the most complex areas within a company. An integrated marketing strategy and plan can help you embrace the complexity and align all of your marketing activities around common sales and revenue goals. Integrated marketing helps to ensure that all messaging and communication strategies are unified across all channels and are centered around your customer. It means delivering great customer experience across any and every channel. It also means reconsidering your marketing processes, investing in new technology including social media and digital marketing; and creating entirely new, integrated strategies.
Learn how to:
•Think about your company’s brand promise more holistically
•Create a marketing strategy that ensures your products and services stay top of mind
•Gain awareness of traditional and leading-edge marketing tactics
•Engage and collaborate with others in your organization to ensure their buy-in and support for traditional and digital initiatives.
Who should attend?
This course will be valuable for business owners and department managers that have had limited marketing resources in the past, and want to refine and refresh marketing practices through both external and internal resources.
**Event hosted by Prairie Family Business Association Sponsor USD Beacom School of Business**